Run Confident
Live Balanced
Personalised marathon and endurance running coaching in Dorset.For people with demanding schedules and ambitious goals who value supportive, professional coaching.I’ll work with you face to face, shaping your training around your life and endurance goal, with flexible weekly planning and support between sessions.
How I’ll support you
Personal attention, face to face
Develop your technique and confidence through coached sessions, with practical feedback you can put into action.The right balance of structure and freedom
Follow a personalised plan or manage your own with my guidance. Together, we adapt your training around your life and goals.Space to talk and reflect
A trusting coaching relationship where you can talk openly, put challenges into perspective and find a manageable way forward in your training.Supportive Accountability
Gentle check-ins, honest feedback and encouragement to keep you progressing, with contact between sessions at a level agreed together.Understand your training
Know what each workout is for, how hard to work and when to adjust, using your training data and how you feel.Preparation and race-day support
Guidance on pacing, fuelling and event preparation, with in-person race-day support by agreement.
About me - José Reis
I’ve been coaching since 2015 and hold a British Triathlon Level 2 qualification. I bring over 20 years of endurance-sport experience and coach in English and Portuguese.My background in demanding corporate roles, working alongside high achievers, helps me understand the pressures of balancing training with life.What I enjoy most is getting to know the person behind the running goal—listening, sharing the ups and downs, and seeing their confidence grow. There’s something special about helping someone reach a finish line they once doubted was possible.Preparing for an endurance event takes commitment, but it also offers opportunities for enjoyment, companionship and personal growth. Helping people experience that is what makes coaching meaningful to me.
Athlete feedback
José coached me for my first ever marathon.
I have a busy work life - and although I was committed to making the time, it was hard to establish regular availability, with each week being different due to business demands, with business travel across different time zones and climates.José understood the brief and created an 8 month plan - with detailed weekly workouts adjusted every week to take into account availability, travel and recovery windows.
He has supported me along the way - taking on feedback, analysing workouts and recovery, performing video analysis and incorporating insights from this into my gym work - but most importantly, José has a personal style which brought the best in me - he didn’t direct me excessively - he gave me guidance for me to build my confidence.
Along the way he amplified my strengths, supported me in getting over self-doubt and gently built my confidence - the confidence that I was progressing well, the confidence I had what it took to getting through training, the confidence to prepare and show up to the starting line - and finally, the confidence to run the Paris marathon - a life achievement and a milestone I will never forget.And testament to the journey - I registered to the next marathon less than 48 hours after crossing the finish line - such was the joy I experienced.If you want to build your ability to confidently running half and full marathons I can’t recommend José highly enough.Nuno Almeida, CEO
Coaching Packages
Choose the level of support that fits your goals, circumstances and preferred way of working. Your coaching can evolve as your needs change.
Bespoke Endurance Coaching
Tailored pricing – let’s talk
For athletes who want a close, highly personal coaching relationship around an important endurance goal.• Personalised training planning or oversight.
• Regular review of training and progress.
• Face-to-face coaching arranged around your needs, training phase and location.
• Strength and flexibility guidance to support your running and resilience.
• Nutrition and hydration guidance for training and event preparation.
• Video analysis and technique feedback where appropriate.
• Gentle check-ins, agreed communication and supportive accountability.
• Mobility & Fitness Assessment.
• Event preparation, including pacing and fuelling guidance.
• Race-day support.Face-to-face coaching sessions take place in Dorset, England. In-person race-day support is agreed separately, depending on location and availability.
Ongoing Coaching Support
£250 per month
For athletes who manage their own training but value trusted guidance, gentle accountability and regular support.This package includes:
• Weekly review of your training and progress.
• Gentle check-ins, honest feedback and supportive accountability.
• Agreed communication between reviews.
• Guidance when training or life circumstances change.
• Strength and flexibility guidance to support your running.
• General nutrition and hydration guidance for training and events.
• Regular conversations about your goals, progress and next steps.Face-to-face sessions and race-day support can be arranged separately.
Focused Coaching Sessions
£700 for 10 Sessions
For athletes who want focused support without ongoing monthly coaching.Use your one-hour sessions at your own pace, within 10 months, for guidance on:• Training structure and progression.
• Running technique and pacing.
• Training data and workout review.
• Strength and Flexibility Recommendations.
• Nutrition and hydration for training and events.
• Equipment and race preparation.Sessions can be online, or face to face if based in Dorset.
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Reis Endurance Privacy Policy
Date : 21/09/2026
Version : 1.1IntroductionAt Reis Endurance, we are committed to protecting your personal data and respecting your privacy. This privacy policy explains how we collect, use, and protect the information you provide when you subscribe to our services through our landing page at https://www.reis-endurance.com/.Information We CollectWhen you subscribe to our newsletter, we collect the following personal information:
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c) Personalise your experience and improve our servicesLegal Basis for ProcessingWe process your personal data based on your consent, which you provide by subscribing to our newsletter.Sharing Your InformationWe do not share your personal data with third parties except for service providers who assist us in operating our website and conducting our business. These third parties are required to keep your data confidential and comply with the GDPR.Data SecurityWe implement appropriate technical and organisational measures to ensure the security of your personal data and protect it against unauthorised access, loss, or destruction.Your RightsYou have the following rights regarding your personal data:
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Reis Endurance
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Book Consultation
Thank you for your interest in my coaching services !What to expect from this consultation:
A 30-minute introductory chat to discuss your endurance goals, your current training and how coaching could fit around your life.We’ll get to know each other, explore the support you’re looking for and see whether we’re a good fit.Go ahead, find a slot in my calendar, and let’s begin this journey together. I look forward to meeting you and helping you reach your endurance dream!
Book Consultation
Thank you for your interest in my coaching services !What to expect from this consultation: This is our opportunity to get to know each other, and to start building a relationship that will support you in reaching your endurance goals. In our session, you’ll share your endurance dreams, and I’ll walk you through my coaching philosophy, how I work, and provide specific, actionable feedback on your current training. We’ll agree the most appropriate coaching phase for your event, goals and circumstances, then review your progress together.The £48 Consultation Fee: I ask for a small fee for this session because I’ll be giving you personalised advice. More importantly, this shows your commitment to taking the next step in your endurance journey. If you’re ready to work with a coach, this consultation is your first stride towards achieving your goals.Go ahead, find a slot in my calendar, and let’s begin this journey together. I look forward to meeting you and helping you reach your endurance dream!
About José
With over 20 years as an endurance athlete and coaching experience since 2015, I’ve learned the value of enjoyment, hard work and genuine companionship. My coaching journey is shaped by my own search for resilience and balance, and by the privilege of guiding people towards their personal finish lines.My background in demanding corporate technology roles, working alongside high achievers, taught me that life rarely follows a script. No two weeks are ever the same. That’s why my approach is flexible and tailored, bringing structure and support while recognising the other demands in your life. My clients value honest encouragement, gentle accountability and the freedom to grow at their own pace.I’m proud to be bilingual, coaching in English and Portuguese, and to have supported people from different walks of life — including CEOs, business leaders and passionate runners preparing for their first marathon or returning to running after setbacks.A relationship built on trustI make time for conversations beyond the training numbers. Listening carefully and asking thoughtful questions helps us understand what is weighing on you, explore your options and decide how training can fit around what you need.That relationship gives you space to talk openly, put challenges into perspective and find a manageable way forward. Whether you need encouragement, an honest challenge or time to think things through, my role is to support you in making confident decisions as you prepare for your event.My coaching developmentI hold a British Triathlon Level 2 coaching qualification and have been coaching since 2015. Working across swimming, cycling and running has stretched my skills and deepened my understanding of how differently people learn, respond to challenges and develop confidence. I continue to learn through training, mentoring and reflection on my coaching.This experience has shaped my approach: getting to know the person and adapting how I support them. Sometimes that means asking questions and listening; sometimes offering guidance or giving clear direction. Throughout, my aim is to help you understand your options, make informed decisions and develop confidence in managing the demanding moments of training and racing.What do I enjoy most?What I enjoy most is getting to know the person behind the running goal—listening, sharing the ups and downs, and seeing their confidence grow. There’s something special about helping someone reach a finish line they once doubted was possible.Preparing for an endurance event takes commitment, but it also offers opportunities for enjoyment, companionship and personal growth. Helping people experience that is what makes coaching meaningful to me.My own endurance experiences• Trail running and half-marathonsI’ve enjoyed challenging trail events and half-marathons, including age-group successes. Running across varied terrain has deepened my appreciation of adaptability, pacing and responding to the conditions on the day.• Long-distance triathlonMy experience includes Ironman UK, Ironman Barcelona and the Alpe d’Huez long-distance triathlon in the French Alps. These events have given me first-hand experience of sustained preparation, demanding courses and the importance of pacing, strength, fuelling and hydration.• Charity eventsA 100 km charity bike ride and the Will Mackaness Charity Swim—100 × 100 metres—have allowed me to combine endurance sport with community involvement. I value the shared purpose and companionship of working towards something beyond a personal result.